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Patagonia Gives Away Its Entire $3 Billion Worth To Fight Climate Change

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Practicing what he preaches, Patagonia founder Yvon Chouinard donates the entire $3 billion of his apparel company’s valuation to fight climate change.

As staunch an activist as you could find, Chouinard was “really pissed off” to see himself in a business news article as being valued as a billionaire, so his response was to announce that all profits in perpetuity shall go to the Patagonia Purpose Trust for helping prevent environmental disaster.

“I never wanted to be a businessman,” Chouinard wrote. “I started as a craftsman, making climbing gear for my friends and myself, then got into apparel.”

At 83, Chouinard worked with a team of lawyers alongside his family to create a model that would allow the company to continue to operate as a for-profit enterprise, but that would also act as a fundraising engine on the environment’s behalf.

2% of the family’s stock will fund an effort to ensure the company remains committed to Chouinard’s values, while the other 98% will go to projects that protect habitat and biodiversity, and fight the environmental crisis.

Patagonia has long been known as a company that does everything it can to support the environment, such as donating 1% of profits every year since 2001, amounting to $140 million, to projects that protect and restore vulnerable ecosystems, or even opening a regenerative ag-based brewery that uses a perennial grain called Kernza instead of wheat to make beer.

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Third grade students donate to Toys for Tots

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WATERTOWN, New York (WWNY) – Toys for Tots got a big donation Thursday from tots themselves!

At Evans Mills Primary School, Tricia Walsh’s third grade class raised money. Then the students shopped for toys to give away.

On Thursday, they loaded everything up and sent it off, learning a valuable lesson about selflessness.

“Some people dont get presents, and it feels sad. So, that’s why were doing Toys for Tots,” said Sharron Nelson, student.

Continue Reading on WWNYTV

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