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Jefferson County Dairy Parade begins new chapter with gender neutral ambassadors

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WATERTOWN — A tradition will come to an end at Friday night’s Jefferson County Dairy Parade.

Say goodbye to the dairy princess, who will be making a final appearance at this year’s parade.

That’s why the event, which starts at 7 p.m. at Watertown High School, is honoring tradition.

The Dairy Princess Program will transform to a gender neutral promotional program with “dairy ambassadors” moving forward. It’s a move happening throughout the state.

Jefferson County Agricultural Coordinator Jay M. Matteson said all the past dairy princesses have been invited back to the parade this year. About nine will attend.

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