United Way’s end-of-year donation campaign runs through Dec. 31

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WATERTOWN — The United Way of Northern New York is asking for donations to finish up its end-of-year campaign to help fund other nonprofit organizations in the north country.

CEO Dawn M. Cole said the end-of-year campaign will run until Dec. 31, and the money it generates from donors will be split among two dozen nonprofits in St. Lawrence, Jefferson and Lewis counties.

There are 70 local businesses conducting workplace campaigns for the United Way this year, and Ms. Cole said anyone who wants to sign up to begin their own workplace campaign for the end of the year can still do so. People who are part of a workplace campaign can have a small amount deducted from their payroll and support the United Way and all the services it provides throughout the north country, including supplementing the ALICE Program and local schools.

“We work pretty closely with human service agencies across the region and some of the schools to help identify those families and get them connected to resources,” Ms. Cole said.

She said that because of the COVID-19 pandemic, the United Way now has a need to “reeducate” residents about the services the organization provides. It helps other organizations like ACR Health, Credo, New Day Children’s Center, the Potsdam Snack Pack Program, the Salvation Army and others to support communities, whether that means offering low-cost clothing, food pantries, safe places for children and teenagers to gather, mental health services or transportation.

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